Born in London in 1964 I have spent over 40 years working in fashion & beauty. In 2012 whilst at the London College of Fashion my hands took a bashing getting burnt, pinpricked, sore and dry, I wanted to buy a hand cream that I could use quickly throughout the day and didn’t transfer grease onto fabrics, I couldn’t find one so I set about to create SEAMS Hand Cream.
Being a perfectionist SEAMS had to absorb instantly leaving no grease. A special Biomimetic Lipid Complex ensures the formula instantly melts in the skin and locks in moisture. It had to do absolutely everything for the hands, moisturise, hydrate, nourish, protect, soften, soothe condition cuticles, even skin tone, strengthen nails, to achieve this I have packed it full with all the best ingredients from around the world 9 natural actives in total! My strong sense of smell lead me to create our signature Amber Cocoon scent, a clean fresh cotton fragrance that doesn’t linger on the skin.
By 2013 Couturiers Hand Cream was launched backstage at London Fashion Week, and was immediately hailed by the Daily Mail as the unsung hero in hair and make-up, it’s now the no 1. hand care on set at ITV and Netflix.
SEAMS is loved by such a different range of people from, farmers, make-up artists, ice-skaters, gardeners, TV presenters and cooks. It really is for everyone.
The range has now extended to Silk Touch Hand & Nail Oil and Artisan Hand Sanitiser and I cant wait to introduce a fourth product this Autumn.
“We are all makers and bring something new into the world every day both in the physical and emotional sense and I feel blessed to be able do what I love”