What is it? Hand cream made for a couturier’s atelier, and it proved such a hit backstage at London Fashion week A/W 2013 that it’s now being released to the wider world..

What’s the USP? Invisible mending for hands and nails: it’s a restorative treatment for hands, with the power to soften skin, lighten age spots and deliver long-lasting hydration.

Why the name? Because it’s ‘the ultimate seamstress for your hands’, says the brand. They don’t add, though they might: ‘to stop them coming apart at the seams…’

How new is it? Just launched.

I’d try it… As a treat. It’s lovely to use – creamy but sinks in well so doesn’t leave hands greasy, so it’s what they call ‘touch-safe’ when handling fabric — but it’s a fashionably expensive £9.50 for a 50ml tube www.seamsbeauty.co.uk

Source: http://alicehartdavis.com/index.php/seam/